Be Identified as a Market Segment,its Members Must

question 174

Multiple Choice

be identified as a market segment,its members must

• A) represent a large share of the entire market and have buying power.
• B) have common needs and respond similarly to a marketing action.
• C) have different needs and have potential for future growth.
• D) have different needs and respond similarly to market actions.
• E) have the potential for future growth and increased profit or ROI.

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Definitions:

Black Culture

The social practices, languages, religious beliefs, and artistic expressions historically developed among African Americans.

1950s

The era characterized by economic prosperity in the Western world, the rise of consumer culture, and significant political and social developments amidst the Cold War context.

Anticommunist Hysteria

A period characterized by heightened fear and suspicion of communism and its potential spread in the United States, especially during the Cold War era.

Second World War

A global conflict that lasted from 1939 to 1945, involving most of the world's nations, including all of the great powers.