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Means of Displaying or Graphing in Two Dimensions the Location

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means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how consumers perceive competing products or brands,as well as its own product or brand,is referred to as a


Definitions:

Life Expectancies

The average period that an individual is expected to live, based on current mortality and health trends.

TV Sets

TV sets refer to devices equipped with a tuner and a screen used for receiving and displaying television broadcasts.

Scatterplot

A graphical representation using dots to show the relationship between two sets of data.

Correlation

A quantitative indicator reflecting the level at which two variables fluctuate concurrently, indicating both the magnitude and direction of their connection.

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