Which of the Following Is an Example of a Multiple

question 192

Multiple Choice

Which of the following is an example of a multiple products and multiple market segments strategy?

• A) College Football magazine selects different covers for essentially the same magazine in order to appeal to different geographic markets in the U.S.
• B) A new movie used several different movie trailers. One set of previews showed the action scenes in order to attract one audience and the other set showed romantic scenes to attract another audience.
• C) Ford manufactures SUVs for those who wish to carry lots of people and pickup trucks for those who wish to carry lots of cargo.
• D) Arm and Hammer Baking Soda can be used for baking and to remove odors from refrigerators and litter boxes.
• E) Johnson's Baby Oil is advertised as a skin softener for babies and as a makeup remover for women.

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Definitions:

Catatonia

A behavioral syndrome marked by inability to move normally, which can include stupor, negativism, rigidity, and other motor disturbances.

Hebephrenia

A type of schizophrenia characterized by disorganized behavior and speech, inappropriate or flat affect, and a lack of motivation or interest in life activities.

Surveillance Equipment

Devices used to monitor or record activities, often used for security or law enforcement purposes.

Delusions

False beliefs held with strong conviction despite superior evidence to the contrary, often occurring as symptoms of psychiatric disorders.