Purpose of the Five Key Steps in Segmenting and Targeting

question 190

Multiple Choice

purpose of the five key steps in segmenting and targeting markets that link customer needs to marketing actions is to

• A) identify competitors that provide similar products that satisfy a firm's customers' needs.
• B) provide guidance to reposition products.
• C) generate new products ideas for firms that are not growing in market share.
• D) link market needs of customers to the organization's marketing program.
• E) correspond directly to each of the five environmental forces.

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Definitions:

Arch

A curved structure designed to span a space or to support weight, often found in bridges and buildings.

Rotates

The action of something moving in a circle around an axis or point.

Raises

To lift or move to a higher position or level.

EMG

Electromyography, a diagnostic procedure to assess the health of muscles and the nerve cells that control them.