Fifth Step in Segmenting and Targeting Markets That Link Customer

question 202

Multiple Choice

fifth step in segmenting and targeting markets that link customer needs to marketing actions is to __________.

• A) take marketing actions to reach target markets
• B) group potential buyers into segments
• C) select target markets
• D) group products to be sold into categories
• E) develop a market-product grid and estimate size of the overall market

---

Definitions:

Sexual Abuse

Any unwanted sexual activity, with perpetrators using force, making threats, or taking advantage of victims unable to give consent.

Proactive Interference

Proactive interference is a memory phenomenon where older information disrupts the recall of newer information.

Misinformation Effect

A phenomenon where a person's recall of episodic memories becomes less accurate due to post-event information.

Drunken Driving

The act of operating a vehicle after consuming alcohol beyond the legal limit, impairing one's ability to drive safely.