Of the Following Are Criteria Used for Forming Market Segments

question 201

Multiple Choice

of the following are criteria used for forming market segments EXCEPT:

• A) difference of needs of buyers among segments.
• B) potential for increased profit.
• C) cost of reaching the segment.
• D) potential of a marketing action to reach a segment.
• E) simplicity and cost of assigning potential buyers to segments.

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Definitions:

Expected Monetary Value

A statistical concept used to calculate the average outcome when the future includes scenarios that may or may not happen.

Uncertainty

Uncertainty refers to the lack of certainty, predictability, or definiteness about an outcome or condition, often requiring risk assessment and management strategies.

Risk

The potential for loss or the negative consequences that may arise from a given action, decision, or event.

EMV

Expected Monetary Value; a quantitative risk analysis tool used to help in decision-making by calculating the anticipated monetary outcome of different scenarios.