Which of the Following Statements About Market Segmentation for Organizational

question 186

Multiple Choice

Which of the following statements about market segmentation for organizational markets is most accurate?

• A) Criteria for segmenting markets are the same whether the market is composed of consumers or organizations.
• B) Both consumer markets and organizational markets use demographic, geographic, and behavioral bases to segment markets.
• C) Psychographic criteria are just as important in segmenting organizational markets as they are in segmenting consumer markets.
• D) Organizational markets use exactly the same selection criteria as consumer markets.
• E) The greatest difference in market segmentation strategies between consumer and organizational markets is the number of employees employed in the segmentation process.

---

Definitions:

Food Security

A state in which everyone has continuous access to enough safe, nutritious, and culturally appropriate food to lead an active, healthy life, encompassing the physical, social, and economic means to obtain it.

Scale Error

A cognitive error in young children where they fail to accurately assess the size of objects in relation to their own size.

Precausal Reasoning

A type of thinking observed in young children where causal relationships are made based on superficial associations rather than logical deduction.

Culturally Organized Activities

Activities structured by societal norms and traditions, typically facilitating learning and social integration.