Nielsen PRIZM (Part of Nielsen Claritas)lifestyle Segmentation Is Based on the Belief

question 185

Multiple Choice

Nielsen PRIZM (part of Nielsen Claritas) lifestyle segmentation is based on the belief that "birds of a feather flock together." This type of consumer segmentation is referred to as

• A) psychographic segmentation.
• B) behavioral segmentation.
• C) situational segmentation.
• D) socioeconomic segmentation.
• E) geographic segmentation.

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Definitions:

AIDS

Acquired Immune Deficiency Syndrome, a life-threatening condition caused by the human immunodeficiency virus (HIV), which severely damages the immune system.

Antibiotic Resistance

The ability of bacteria and other microorganisms to withstand the effects of an antibiotic to which they were once sensitive.

Immune System

The complex network of cells, tissues, and organs in an organism that works together to defend against foreign substances, pathogens, and diseases.

Voluntary Risk

The risk a person willingly takes after weighing the potential benefits and dangers, often seen in activities like investments, extreme sports, or elective medical procedures.