Advantage of a Market-Product Grid Is That It Can Be

question 17

Multiple Choice

advantage of a market-product grid is that it can be used to

• A) make cost-cutting decisions under conditions of uncertainty.
• B) screen many new product ideas in order to select the one with the best long-run market potential.
• C) determine which target market segments to select and which product groupings to offer.
• D) select representative samples of consumers for marketing research studies.
• E) relate the product life cycle to consumer demand.

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Definitions:

Physical Abilities

The capacity of an individual to perform physical tasks or activities.

Top Management

The highest level of organizational leadership responsible for the overall strategic direction and decision-making.

Nissan-Renault

A strategic alliance between the Japanese automotive manufacturer Nissan and the French company Renault, aimed at leveraging each other's strengths in the global market.

Carlos Ghosn

A prominent business executive known for his leadership roles at Nissan and Renault, where he significantly turned around the companies' fortunes.