Procter & Gamble Introduced Crest Toothpaste,the First Fluoride Toothpaste,it Was

question 18

Multiple Choice

Procter & Gamble introduced Crest toothpaste,the first fluoride toothpaste,it was intended for use by children and was therefore given a child-appealing bubblegum flavor.Sometime later,the same basic formula was given a fresh,minty flavor to appeal to adults.What marketing strategy did P&G use in this example?

• A) product segmentation
• B) market expansion
• C) product differentiation
• D) usage segmentation
• E) psychographic segmentation

---

Definitions:

Half-lives

The time required for half of a particular substance or entity to undergo a process, such as radioactive decay.

Dike Unit

A geological feature consisting of a vertical or steeply inclined sheet of rock that formed from magma intruding into cracks or fissures within the earth's crust.

Mortality Table

A statistical table showing the probability of death for individuals at each age, used by insurance companies to determine premiums.

Probability

A measure of the likelihood that an event will occur, expressed as a number between 0 and 1, where 0 indicates impossibility and 1 indicates certainty.