Perceptual Map Refers to

question 115

Multiple Choice

perceptual map refers to

• A) a framework used to compare one firm's product offerings with another firm's offerings in relationship to their relative market share.
• B) a framework used to demonstrate the growth or decline of specific market segments within an industry.
• C) a means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how consumers perceive competing products or brands, as well as its own product or brand.
• D) a framework to relate the market segments of potential buyers to the products offered or potential marketing actions by an organization.
• E) the place a product occupies in a single consumer's mind on unimportant attributes relative to competitive products.

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Definitions:

DC Motor

An electric motor that runs on direct current (DC) electricity, converting electrical energy into mechanical energy through the rotation of a shaft.

Magnetic Field

A vector field surrounding magnets, electric currents, and changing electric fields, where magnetic forces are exerted.

Armature

The rotating part of an electric machine (motor or generator) within which a current is induced by a magnetic field.

Brushless DC

A type of direct current electric motor (DC motor) that uses an electronic controller to switch the current in the motor, eliminating the need for brushes.