Perceptual Map Can Be Used to Identify a Firm's Product

question 92

Multiple Choice

perceptual map can be used to identify a firm's product in terms of how closely it fits the "ideal" perceptions of __________ and where it fits in relationship to competitors' products.

• A) stakeholders
• B) competitors
• C) consumers
• D) the CEO of the firm
• E) independent rating organizations such as Consumer Reports