Primary Focus of Zappos' Market Segmentation Strategy Is to Sell

question 100

Multiple Choice

primary focus of Zappos' market segmentation strategy is to sell

• A) a wide selection of shoes, clothes, accessories, and housewares to people who will buy them online.
• B) a wide selection of leather shoes and boots to retailers.
• C) all types of shoes, accessories, and clothing to department stores.
• D) Spanish novelties and accessories to organizations.
• E) shoes in its own retailer stores.

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