Aggregation of Prospective Buyers into Groups That (1)have Common Needs

question 39

Multiple Choice

aggregation of prospective buyers into groups that (1) have common needs and (2) will respond similarly to a marketing action is referred to as __________.

• A) market diversification
• B) market differentiation
• C) market segmentation
• D) market augmentation
• E) market repositioning

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Definitions:

Actual Score

The true or observed value obtained from a measurement or assessment, not adjusted or transformed.

Error Score

The difference between observed scores and the true scores, indicating the precision of measurements.

Criterion Validity

The extent to which a measure is related to an outcome or criterion set as the standard.

Construct Validity

The extent to which a test measures what it claims, or purports, to be measuring.