Magazine Publishes Over 100 Different U

question 211

Multiple Choice

magazine publishes over 100 different U.S.editions with common editorial content.However,each edition is targeted at unique geographic segments with its own set of advertisements.Time is using which of the following segmentation strategies?

• A) one product with multiple market segments
• B) multiple products with multiple market segments
• C) one product with multiple channels of distribution
• D) one product with changes based on customer behavior
• E) multiple products with one segment

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Definitions:

Decision Making

The method of selection by recognizing a decision, assembling data, and examining various alternatives.

Goal Clarity

The extent to which the objectives or desired outcomes of a task or project are clearly defined and understood.

Goal-path Clarity

signifies the clear understanding of the objectives to be achieved and the specific methods or steps required to reach those goals.

Cohesive

The degree to which members of a group are attracted to, and motivated to remain part of, that group, often leading to increased solidarity and group effectiveness.