Product Repositioning Refers to

question 202

Multiple Choice

Product repositioning refers to

• A)the place a product offering occupies in consumers' minds on important attributes.
• B)using a market-product grid to place products in their appropriate places on that grid to identify potential untapped markets.
• C)changing the place an offering occupies in consumers' minds relative to competitive products.
• D)the practice of selling off a firm's least successful product line and redirecting that revenue into a totally new product.
• E)the competitive advantage of one product over another.

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Definitions:

Canada

A country located in the northern part of North America, known for its vast landscapes and multicultural diversity.

Population Growth

The increase in the number of individuals in a population, often measured as an annual percentage.

Labor Force Growth

The increase in the number of individuals who are able and willing to work in a particular economy over time.

Legal Immigration

The process by which individuals from other countries move to a new country to reside permanently in accordance with its laws.