Product Repositioning Refers to

question 202

Multiple Choice

Product repositioning refers to

• A)the place a product offering occupies in consumers' minds on important attributes.
• B)using a market-product grid to place products in their appropriate places on that grid to identify potential untapped markets.
• C)changing the place an offering occupies in consumers' minds relative to competitive products.
• D)the practice of selling off a firm's least successful product line and redirecting that revenue into a totally new product.
• E)the competitive advantage of one product over another.

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Definitions:

Changing Values

The process of updating or modifying the contents or settings of a variable, field, or parameter in a program or database.

Data Model

An abstract model that organizes data elements and standardizes how they relate to one another and to properties of the real world.

Outlook Address Book

A feature within Microsoft Outlook that stores and organizes email addresses and contact information.

Word Mail Merge

A feature in Microsoft Word that allows users to create documents (like letters or labels) that are personalized for each recipient from a data source.