Model E Is a New Type of Car Manufacturer That

question 169

Multiple Choice

Model E is a new type of car manufacturer that relies on the Internet to build new car designs from prototypes to marketable vehicles much faster than ever before."Think of Model E as the Dell of the auto industry.We design just a few products that consumers truly want,leveraging best-in-class components and micro-factory approaches for rapid design,launch,and direct delivery," said William Santana Li,president and CEO of Model E.Model E manufactures a car only when there is an order from a customer.Model E relies on

• A) order customization.
• B) a one product one market segment strategy.
• C) build-to-order.
• D) mass customization.
• E) specialty customization.

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