Fifth Step in Segmenting and Targeting Markets That Link Customer

question 202

Multiple Choice

fifth step in segmenting and targeting markets that link customer needs to marketing actions is to __________.

• A) take marketing actions to reach target markets
• B) group potential buyers into segments
• C) select target markets
• D) group products to be sold into categories
• E) develop a market-product grid and estimate size of the overall market

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Definitions:

Secondary Intersubjectivity

A form of interaction between two persons involving mutual awareness and sharing of experiences from around 1 year of age.

Basic Emotions

Universal emotions—such as joy, fear, anger, surprise, sadness, and disgust—that are expressed similarly in all cultures and are present at birth or in the early months.

Tiffany Field

A prominent researcher known for her work in touch therapy, developmental psychology, and the health benefits of physical touch.

Own Images

The personal visual or mental representations one has of themselves or objects in their environment.