Selling a Product to a Different Market Segment Usually Requires

question 93

Multiple Choice

Selling a product to a different market segment usually requires a different marketing action that in turn means greater costs.If increased revenues don't offset extra costs of this action,a marketer should __________.

• A)increase the advertising budget
• B)prune the product offerings
• C)family brand their products
• D)combine segments
• E)group products into categories

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Definitions:

Labor Productivity

A gauge of economic productivity that contrasts the total output of goods and services with the labor hours invested in creating those outputs.

Human Capital

The collective skills, knowledge, and experience of an individual or workforce, considered an asset in terms of their value to an organization or economy.

Industrial Policy

The view that government—using taxes, subsidies, and regulations—should nurture the industries and technologies of the future, thereby giving these domestic industries an advantage over foreign competition.

Corporate Houses

Large companies or business organizations that operate in multiple areas or sectors.