Segmentation Based on Where Prospective Customers Live or Work Is

question 152

Multiple Choice

Segmentation based on where prospective customers live or work is referred to as

• A)zip code segmentation.
• B)geographic segmentation.
• C)regional segmentation.
• D)MSA segmentation.
• E)NAICS code segmentation.

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Definitions:

Cash Flow Hedge

A type of hedge that protects against the exposure to variability in cash flows due to a particular risk such as interest rate changes.

Forward Rate

The predetermined price for a transaction that will occur at a specific future date, commonly used in foreign exchange and interest rate markets.

Strike Price

The preset price at which the holder of an option can buy (call) or sell (put) the underlying security.

Forward Contract

A financial agreement between two parties to buy or sell an asset at a specified future time at a price agreed upon today.