Segmentation That Is Based on Some Objective Physical (Gender,ethnicity),measurable (Age,income),or

question 19

Multiple Choice

Segmentation that is based on some objective physical (gender,ethnicity) ,measurable (age,income) ,or other classification attribute (occupation) of prospective customers is referred to as

• A) personality segmentation.
• B) demographic segmentation.
• C) usage segmentation.
• D) needs segmentation.
• E) behavioral segmentation.

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Definitions:

Nonparametric Counterpart

A statistical method that does not assume a specific distribution for the data.

Parametric One-way Analysis

A type of parametric test that assesses for significant differences between more than two groups based on one independent variable.

Kruskal-Wallis Test

A nonparametric statistical test used to determine if there are statistically significant differences between three or more groups of an independent variable on a continuous or ordinal dependent variable.

Friedman Test

A non-parametric statistical test used to detect differences in treatments across multiple test attempts.