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Procter & Gamble (P&G) decided to skip a generation of consumers when it began to market Old Spice deodorant.The target market consists of men aged 18 to 34 years old (Generation Y) who don't remember the Old Spice brand sold to their grandfathers (pre baby boomer) many years ago.P&G is using which type of segmentation variable?
Population
A term referring to the complete set of individuals, events, or objects of interest in a particular study.
Null Hypothesis
A default hypothesis that there is no effect or no difference, and any observed difference is due to sampling error.
Population Means
The average values derived from the entire set of individuals or items in a defined group.
Partial ANOVA Table
A component of the ANOVA (Analysis of Variance) output that summarizes partial calculations and results, often excluding some variables or interactions.
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