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business firm goes to the trouble and expense of segmenting its markets when
Short-Term Memory
The capacity for holding a small amount of information in an active, readily available state for a short period of time.
Magic Number
A term often used to refer to the number 7±2, which psychology suggests is the span of working memory, or the maximum number of items an individual can maintain in cognizant thought at once.
Chunking
A memory technique that organizes information into manageable units or chunks, making it easier to remember.
Miller
Refers to George A. Miller, a notable psychologist best known for his theory on the limitations of short-term memory capacity, famously summarized as "the magical number seven, plus or minus two."
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