Which of the Following Statements Demonstrate the Formation of a Segment

question 50

Multiple Choice

Which of the following statements demonstrate the formation of a segment based on household size?

• A)Campbell's makes a spicier nacho cheese sauce for its distributors in Texas than it does in Maine.
• B)GE built a downsized microwave oven to hang under kitchen cabinets.
• C)Del Monte offers a line of canned fruit with no added sugar or artificial sweeteners.
• D)A fast-food hamburger restaurant is only open for breakfast on weekdays and Saturdays but not Sundays.
• E)A gourmet grocer advertises its services on a small-audience classical music station even though there is a much larger-audience rock station in the area.

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Definitions:

Subdiscipline

A specialized area of study or research that falls under a broader academic discipline or field.

Psychology

The study of human behavior.

Independent Variable

In an experiment, the variable that is manipulated or changed to observe its effect on the dependent variable.

Experiment

A study in which the researcher manipulates an independent variable and randomly assigns people to groups (levels of the independent variable).