College Dorm Residents Frequently Want to Keep and Prepare Their

question 167

Multiple Choice

College dorm residents frequently want to keep and prepare their own food and snacks to save money or have a late night snack.However,their dorm rooms are often woefully short of space.MicroFridge understands this and markets a combination microwave,refrigerator,and freezer targeted to these students.MicroFridge is using which basis of segmentation?

• A) demographic segmentation
• B) psychographic segmentation
• C) geographic segmentation
• D) behavioral segmentation
• E) socioeconomic segmentation

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Definitions:

Mass-Production

The manufacturing of large quantities of standardized products, often on assembly lines, making goods cheaper and more accessible but also leading to socio-economic changes.

Mass-Culture

A set of cultural values, practices, and goods that are widely shared among a society's population, often spread through mass media.

Great Depression

A severe worldwide economic downturn that lasted from 1929 to the late 1930s, marked by widespread unemployment and poverty.

Stock Market Crash

A sudden and significant decline in the stock market prices, leading to a loss of wealth for investors.