Which of the Following Statements About Market Segmentation for Organizational

question 186

Multiple Choice

Which of the following statements about market segmentation for organizational markets is most accurate?

• A) Criteria for segmenting markets are the same whether the market is composed of consumers or organizations.
• B) Both consumer markets and organizational markets use demographic, geographic, and behavioral bases to segment markets.
• C) Psychographic criteria are just as important in segmenting organizational markets as they are in segmenting consumer markets.
• D) Organizational markets use exactly the same selection criteria as consumer markets.
• E) The greatest difference in market segmentation strategies between consumer and organizational markets is the number of employees employed in the segmentation process.

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Definitions:

Laws of Physics

The laws of physics are the fundamental principles that describe the behavior of the physical universe, including concepts of energy, motion, forces, and matter interactions.

Sunlight

the light and energy that comes from the sun, essential for photosynthesis in plants and influencing Earth's climate and weather.

Second Law

Also known as the second law of thermodynamics, it states that the total entropy of an isolated system can never decrease over time, and is central to the direction of heat transfer and the efficiency of heat engines.

Entropy

A measure of the disorder or randomness in a system, often associated with the second law of thermodynamics.