General Criteria Are Often Used to Select Target Segments

question 28

Multiple Choice

general criteria are often used to select target segments.They include: (1) the size of the market; (2) expected growth of the market; (3) competitive position of the firm with respect to the market; (4) cost of reaching the segment; and __________.

• A) compatibility with the organization's objectives and resources
• B) potential of a marketing action to reach a segment
• C) similarity of needs of potential buyers within a segment
• D) difference of needs of buyers among segments
• E) potential for increased profit

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Definitions:

Treatment Population

refers to the group of individuals receiving or in need of medical treatment, particularly for substance use disorders or mental health conditions.

Accessing Treatment

The process of seeking and obtaining medical care, therapy, or rehabilitation services.

Alcohol Consumption

The intake of alcoholic beverages, varying from moderate drinking to heavy or binge drinking behaviors.

Physiological Factors

refer to biological aspects such as genes, hormones, and brain chemistry that affect the functioning of an organism.