During Its Market Segmentation Process for the Nike Air Jordan

question 204

Multiple Choice

During its market segmentation process for the Nike Air Jordan XVII,Nike decided to concentrate on affluent teens rather than members of high school basketball teams.This is an example of

• A) selecting target market segments to reach.
• B) forming products to be sold into groups.
• C) developing a market-product grid and estimating size of markets.
• D) taking marketing actions to reach target markets.
• E) forming prospective buyers into segments.

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Definitions:

Diaphragm

A muscle that separates the chest cavity from the abdominal cavity, playing a major role in breathing.

Inhalation

The act of breathing in, which allows air or other substances to enter the lungs.

Upward

A direction or movement toward a higher position or place.

Bronchioles

The small airway passages in the lungs that extend from the bronchi and lead to the air sacs (alveoli).