Changing the Place an Offering Occupies in Consumers' Minds Relative

question 179

Multiple Choice

Changing the place an offering occupies in consumers' minds relative to competitive products is referred to as

• A)product placement.
• B)perceptual mapping.
• C)product positioning.
• D)product repositioning.
• E)product differentiation.

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Definitions:

Externally-Oriented

A focus on the external aspects of life, including the environment, society, and interactions with others, rather than internal thoughts or feelings.

Internal Locus

Refers to believing that one has control over their life events and outcomes as opposed to external forces.

Real-Life Example

An actual, practical instance or occurrence that illustrates or clarifies a principle, concept, or phenomenon, grounding theoretical discussions in everyday experience.

Learned Helplessness

A condition in which a person suffers from a sense of powerlessness, arising from a traumatic event or persistent failure to succeed, leading to diminished motivation and learning.