Axes on a Perceptual Map Are

question 104

Multiple Choice

axes on a perceptual map are

• A) two product attributes, each listed in terms of their opposites.
• B) market share and market growth rate.
• C) sales and profitability.
• D) customer perceptions of the firm's product versus the average of all brands in the industry.
• E) customer perceptions of the firm's product versus the brand of the firm's principal competitor.

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Definitions:

Groove Width

The measurement of the width of a groove, often specific to contexts such as manufacturing, materials engineering, or vinyl records.

3-Sigma

A statistical term that refers to three standard deviations away from the mean of a normal distribution, covering 99.7% of all values.

Natural Tolerances

Natural tolerances refer to the inherent variation limits in a manufacturing or production process, dictated by the process capabilities without external influences.

Groove Width

In manufacturing, the measurement of the width of a groove or slot, often critical in precision engineering contexts.