Which of the Following Data Are Collected from Consumers to Develop

question 61

Multiple Choice

Which of the following data are collected from consumers to develop a perceptual map for a particular product?

• A) a listing of all prospective brands and products
• B) the important attributes for a product or brand class
• C) managerial judgments about how consumers perceive products
• D) rank order of the ratings of an existing brand's preference relative to its competitors
• E) detailed explanations of why consumers make the choices they do

---

Definitions:

Unearned Rent

Income received for rent before the rental period has occurred, classified as a liability until the period passes.

Adjusting Entry

An accounting record entry made at the conclusion of an accounting period to assign income and expenses to the period they genuinely happened.

Revenue Account

An account that tracks the income earned from normal business operations, including sales of goods or services.

Income Statement

A financial document that shows a company's revenues, expenses, and net profit or loss over a specific period of time.