There Are Five Key Steps in Segmenting and Targeting Markets

question 16

Essay

There are five key steps in segmenting and targeting markets, which link market needs of customers to the organization's marketing program. List these five key steps.

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Definitions:

Post-WWII Era

The period following the end of the Second World War, marked by significant social, political, and economic changes worldwide.

Generational Group

A cohort of people born around the same time, shared experiences and values influence their attitudes and behavior.

Hygiene Factors

Elements related to the work environment that can lead to job dissatisfaction if absent but do not necessarily motivate if present, as described in Herzberg's motivation theory.

Lower-Level Needs

Basic physiological and safety needs in Maslow's hierarchy that must be satisfied before higher-level psychological needs.