Key to Effectively Positioning a Product or Brand Is Discovering

question 47

Multiple Choice

key to effectively positioning a product or brand is discovering its perception in the minds of potential customers.To do this,companies take four steps: (1) __________; (2) discover how target customers rate competing products or brands with respect to these attributes; (3) discover where the company's product or brand is on these attributes in the minds of potential customers; and (4) reposition the company's product or brand in the minds of potential customers.

• A) decide whether to keep or delete the market segment that your product offering targets
• B) identify the competitors' brands that make up the consideration set
• C) identify the important attributes for the product or brand class
• D) create a marketing plan based on customers' perceptions
• E) identify market niches that were not previously selected during the market segmentation process

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Definitions:

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