Setting Research Objectives,marketers Have to Be Clear on the Purpose

question 253

Multiple Choice

setting research objectives,marketers have to be clear on the purpose of the research that leads to marketing actions.The three main types of marketing research include descriptive research,causal research,and __________ research.

• A) virtual
• B) interactive
• C) financial
• D) interdisciplinary
• E) exploratory

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Definitions:

Qualitative Variable

A categorical variable that represents types or categories and can be described by names or labels.

High School

An educational institution that provides secondary education, typically for students aged 14 to 18 years old.

Regression Model

A statistical technique that models and analyzes the relationships between a dependent variable and one or more independent variables, used to predict the outcome of the dependent variable.

Number of Predictors

The total count of independent variables used in statistical models to predict an outcome.