Marketers Are Increasingly Using Online Surveys to Collect Primary Data

question 243

Multiple Choice

Marketers are increasingly using online surveys to collect primary data.The reason is that

• A) response rates are higher because consumers do not feel intimidated.
• B) the quality of responses is better with online surveys than they are with paper-pencil questionnaires.
• C) most consumers have an Internet connection and an e-mail account.
• D) consumers rarely view e-mail surveys as junk mail.
• E) consumers want to be helpful so they complete the survey multiple times.

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Definitions:

Emotions of Powerlessness

Feelings of lack of control or inability to influence one's own life or circumstances, often associated with situations of oppression or injustice.

Positive Emotion

Feelings that are pleasant or enjoyable, such as happiness, joy, or love, which can improve well-being and mental health.

Happiness

A mental or emotional state of well-being characterized by positive or pleasant emotions ranging from contentment to intense joy.

Japanese Proverb

Traditional sayings originating in Japan, often encapsulating moral lessons, wisdom, and cultural values conveyed through metaphorical or allegorical language.