Figure 8-4: Question 1

question 242

Multiple Choice

Figure 8-4: Question 1
-fixed alternative question requires respondents to select one or more response option from the set of predetermined choices.Another name for this kind of question is a(n)

• A) dichotomous question.
• B) open-ended question.
• C) attitudinal question.
• D) closed-end question.
• E) semantic differential question.

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Definitions:

Meeting

A gathering of individuals or groups to discuss, decide, or collaborate on topics and issues, often with a structured agenda.

Personal Selling

A marketing strategy involving direct interaction between a sales representative and prospective buyers to finalize a sale.

Communicating Directly

implies delivering messages in a straightforward manner, ensuring clarity and reducing the chances of misunderstanding.

Promotion

A marketing strategy that involves creating awareness of a product or service, often through advertising, discounts, or special events to increase sales.