A Marketing Manager Begins Asking "What If" Questions to Determine

question 229

Multiple Choice

a marketing manager begins asking "what if" questions to determine how changes in a factor like price or advertising affect marketing results like sales or profits,she is performing a(n) __________ analysis.

• A) marketing
• B) environmental
• C) structured
• D) query
• E) sensitivity

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Definitions:

Pure Strategies

In game theory, strategies that involve making a specific choice or action with certainty.

Time-Discounted Value

The present value of a future amount of money or stream of income, adjusted for time preference and inflation.

Market Monopoly

A market structure in which a single seller controls the entire supply of a product or service, and where the entry of new competitors is obstructed.

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