Figure 8-4: Question 9

question 230

Multiple Choice

Figure 8-4: Question 9
-Consider Figure 8-4: Question 9 above,which is part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers.Which of the following statements MOST LIKELY explains why Question 9 was included in the questionnaire?

• A) Wendy's wanted to know if children eat at its restaurants.
• B) Wendy's wanted to know why people have children under age 18 living at home.
• C) Wendy's can use these personal and household demographic characteristics to segment the fast-food market.
• D) Wendy's wants to know how much people earn so it knows whether it should take credit cards for purchases.
• E) Wendy's wanted to send these respondents coupons for the products that would appeal to them most.

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Definitions:

Sense of Taste

One of the five traditional senses, enabling the perception of flavor in substances, primarily through the taste buds on the tongue.

Brainstem

The central trunk of the mammalian brain, connecting the brain to the spinal cord and controlling vital functions such as breathing and heart rate.

Thalamus

A brain structure that acts as a relay station for sensory information.

Tumor

A tumor is an abnormal growth of cells that can be benign (non-cancerous) or malignant (cancerous), potentially disrupting normal bodily functions.