Extraction of Hidden Predictive Information from Large Databases to Find

question 278

Multiple Choice

extraction of hidden predictive information from large databases to find statistical links between consumer purchasing patterns and marketing actions is referred to as

• A) predictive analysis.
• B) information extraction.
• C) variable analysis.
• D) database management.
• E) data mining.

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Definitions:

Fixed Costs

Expenses that do not change with the level of production or business activity, such as rent, salaries, and insurance.

Gross Margin Percentage

A profitability ratio that shows the percentage of sales revenue remaining after deducting the cost of goods sold, indicating the financial health and performance of a company's core activities.

Sales Volume

The quantity of products or services sold by a company within a specific period, often used as an indicator of business activity.

Return On Total Assets

A financial metric that measures the efficiency of a company in generating profits from its total assets.