Several Marketing Data Services Provide Information on Household Demographics and Lifestyle,purchases,TV

question 107

Multiple Choice

Several marketing data services provide information on household demographics and lifestyle,purchases,TV viewing behavior,etc.The principle advantage of these services is that

• A) one service can collect, analyze, interrelate, and present this information.
• B) all data collection and analysis is computerized, so the results are almost instantaneous.
• C) members of the firm can be included in the analysis of data, making the results more reliable.
• D) the service gets paid on a percentage basis; the better the information, the higher the fee.
• E) firms using these services get discounts if they share their customer data with competitors.

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Definitions:

World War II

A worldwide war that occurred between 1939 and 1945, engaging the majority of the world's countries, including all major powers, which eventually split into two conflicting military coalitions: the Axis and the Allies.

Exchange Rates

The value of one currency for the purpose of conversion to another, determining how much of one currency can be exchanged for another currency.

Purchasing Power Parity

A theory which states that exchange rates between currencies are in equilibrium when their purchasing power is the same in each of the two countries.

Exchange Rate

The price at which one country's currency can be exchanged for another country's currency.