Examlex
Nielsen Company recently introduced a new measurement program dubbed the __________ (A2/M2) Initiative to "follow the video" of 21st century viewers.
Trial Close
A sales technique where the seller proposes a commitment question to gauge the buyer's readiness to make a purchase decision.
Economic Needs
The buyer’s need to purchase the most satisfying product for the money.
Stimulus-response Model
A sales model based on the belief that certain stimuli can elicit predictable responses from consumers, guiding sales tactics.
Black Box
The unobservable, internal process taking place within the mind of the prospect as he or she reaches a decision whether or not to buy.
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