Which of the Following Statements Concerning Ethnographic Research Is Most

question 140

Multiple Choice

Which of the following statements concerning ethnographic research is most accurate?

• A) Ethnographic research was specifically designed to use in global markets to help marketers understand cultural diversity.
• B) Ethnographic research employs the use of genealogical data to track purchase behaviors through family lines.
• C) Ethnographic research relies on physiological responses such as heart rate, breathing rate, and stress levels to obtain objective data.
• D) Ethnographic research uses anthropologists and other trained researchers to observe consumers in their "natural use environment."
• E) Ethnographic researchers use videotapes to eliminate miscues of subtle emotional reactions that can skew market research results.

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Definitions:

Resourcefulness

The ability to find quick and clever ways to overcome difficulties.

Mock Accident

A simulated event or situation created to study responses, behaviors, or the effectiveness of safety measures.

Gory Images

are graphic visuals depicting blood, violence, or gruesome scenes, often evoking strong emotional reactions of shock, disgust, or horror.

Source Credibility

The degree to which a recipient perceives the communicator of a message as trustworthy and knowledgeable.