Marketing Research Method Photo C

question 149

Multiple Choice

Marketing Research Method Photo C
-publishing company sponsors an informal one-time-only session with seven college instructors who use a given principles of management textbook.The instructors meet with a moderator who asks their opinions about the textbook,its study guide,and its PowerPoint slides.This is an example of a(n)

• A) jury of executive opinion.
• B) consumer panel.
• C) information forum.
• D) focus group.
• E) depth interview.

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Definitions:

Smaller

Of less size, amount, or scale compared to others of its kind.

Environmental Uncertainty

A condition that exists when the external environment is vague, difficult to diagnose, and unpredictable.

Organizational Effectiveness

A measure of how successfully an organization achieves its goals and objectives, often evaluated through performance, adaptability, and sustainability.

External Environment

The external environment of an organization includes all outside factors and forces that affect its operations, ranging from economic, socio-cultural, legal, technological, to political conditions.