Firm Trying to Obtain Data on the Number of Households

question 148

Multiple Choice

firm trying to obtain data on the number of households that buy a particular product would most likely use which type of marketing research?

• A) descriptive
• B) explanatory
• C) exploratory
• D) causal
• E) concrete

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Definitions:

Procedural Justice

The concept that fair and transparent processes are crucial in decision-making contexts, leading to greater acceptance of decisions by those affected, even if the outcomes are not favorable to them.

Interactional Justice

The quality of the interpersonal treatment people receive when procedures are implemented, emphasizing respect and dignity.

Outcome Fairness

The perception among individuals that the outcomes of a decision or process are just, equitable, and appropriate.

Outcome Fairness

The perception that the results of a decision or process are distributed equitably among stakeholders.