Marketers Are Increasingly Using Online Surveys to Collect Primary Data

question 243

Multiple Choice

Marketers are increasingly using online surveys to collect primary data.The reason is that

• A) response rates are higher because consumers do not feel intimidated.
• B) the quality of responses is better with online surveys than they are with paper-pencil questionnaires.
• C) most consumers have an Internet connection and an e-mail account.
• D) consumers rarely view e-mail surveys as junk mail.
• E) consumers want to be helpful so they complete the survey multiple times.

---

Definitions:

Systematic Desensitization

A behavioral therapy technique used to help individuals overcome phobias or anxiety disorders through graduated exposure to the feared object or situation alongside relaxation exercises.

Elevator Fear

A specific phobia involving a fear of elevators, often related to claustrophobia or fear of heights.

Psychoanalytic Psychotherapy

A therapeutic approach that explores how unconscious thoughts and childhood experiences shape behaviors and feelings.

Dependent Patient

An individual who requires assistance from another person for basic daily activities or for making decisions, often due to a health condition or disability.