Figure 8-4: Question 7

question 89

Multiple Choice

Figure 8-4: Question 7
-Consider Figure 8-4: Question 7 above,which is part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers.Which of the following statements MOST LIKELY explains why Question 7 was included in the questionnaire?

• A) Wendy's wanted to know how many people eat at home while watching TV.
• B) Wendy's wanted to know if billboards and other media types were important sources of information to consumers when they decide where to eat.
• C) Wendy's wanted to understand how often consumers see flyers.
• D) Wendy's wanted to check newspaper circulation in the cities in which it does business.
• E) Wendy's wanted to find information about the education level of its customers according to the relative importance of their information sources.

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