Figure 8-4: Question 9

question 230

Multiple Choice

Figure 8-4: Question 9
-Consider Figure 8-4: Question 9 above,which is part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers.Which of the following statements MOST LIKELY explains why Question 9 was included in the questionnaire?

• A) Wendy's wanted to know if children eat at its restaurants.
• B) Wendy's wanted to know why people have children under age 18 living at home.
• C) Wendy's can use these personal and household demographic characteristics to segment the fast-food market.
• D) Wendy's wants to know how much people earn so it knows whether it should take credit cards for purchases.
• E) Wendy's wanted to send these respondents coupons for the products that would appeal to them most.

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Definitions:

Pressure Spots

Areas on the body that are susceptible to pressure or friction, potentially leading to discomfort, injury, or pressure sores.

Tickled

The sensation or reaction caused by light touching of the skin that involuntarily produces laughter or twitching movements.

Somatosensory Cortex

A region of the brain within the parietal lobe responsible for processing sensory input from the body, such as touch, temperature, and pain.

Sensory Stimuli

External or internal factors that are detected by sensory receptors, leading to specific physiological or psychological responses.