Survey of Buyers' Intentions Forecast Involves

question 170

Multiple Choice

survey of buyers' intentions forecast involves

• A) starting with the last known value of the item being forecast, listing the factors that could affect the forecast, assessing whether they have a positive or negative impact, and making the final forecast.
• B) making decisions without any intervening steps.
• C) asking prospective customers if they are likely to buy the product during some future time period.
• D) asking the firm's salespeople to estimate sales during a coming period.
• E) selecting the forecasting alternative that would allow a firm to survive financially even if the forecasts were totally incorrect.

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Definitions:

Heuristic

A rule of thumb, or shortcut method, used in thinking, reasoning, and/or decision making.

Holistic

An approach or process that emphasizes the importance of the whole and the interdependence of its parts, typically used in contexts such as health, learning, and problem-solving.

Agonistic

Relating to a physiological response to a stimulus or to the competition between organisms for resources.

Syntax

The set of rules, principles, and processes that govern the structure of sentences in a given language, especially the order of words.