Figure 8-2b -Figure 8-2b Above Shows That Secondary Data May Be Divided

question 57

Multiple Choice

Figure 8-2b
-Figure 8-2b above shows that secondary data may be divided into two related parts.If "A" represents marketing input and outcome data (budgets,call reports,customer communications,etc.) ,which type of data is "A?"

• A) questionnaire data
• B) mined data
• C) internal secondary data
• D) external secondary data
• E) observational data

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Definitions:

Instinct

An innate, typically fixed pattern of behavior in animals that is responsive to specific stimuli and critical for survival.

Memory

The processes by which information is encoded, stored, and retrieved.

Functional Fixedness

A cognitive bias that limits a person to using an object only in the way it is traditionally used, preventing them from seeing potential alternative uses.

Mental Set

A tendency to approach situations in a certain way because that method worked in the past, possibly hindering the ability to find alternative solutions.