Principal Ways to Collect New or Primary Data for a Marketing

question 214

Essay

principal ways to collect new or primary data for a marketing study are by watching people and by asking them questions.Give two examples of each method.

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Definitions:

After-Tax Discount

The reduced value of a cash flow or series of cash flows after accounting for the impact of income tax.

Straight-Line Depreciation

is a method of allocating the cost of a tangible asset over its useful life in equal annual amounts.

Incremental Sales

The additional revenue generated from a specific business action or decision.

Cash Operating Expenses

Expenditures that a company makes in cash for the day-to-day running of its business.